Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms.

Shoppers 121

Shoppers Retail Finance User-Generated 121

Content Marketing Institute

NOVEMBER 5, 2018

Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand. Success in purpose-driven content marketing, though, requires you to go beyond that. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Gen Z 95

Gen Z CMO Marketing Strategy Content Marketing 95

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. The app topped the charts for quarter-over-quarter download growth, and jumped 21 places in worldwide download numbers for the three-month period. Global social media ad spend was up 50.3%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

APRIL 29, 2024

Nostalgia bait is a marketing strategy that relies on fond memories of the past to sell something. Image Source Nintendo: NES Classic Edition In 2016, Nintendo presented the NES Classic Edition. It was great for reliving childhood gaming memories and introducing Super Mario and Donkey Kong to new generations. The result?

Gen Z 88

Gen Z Fashion Millennials Food 88

Hootsuite

JULY 9, 2019

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Online reviews.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. How can you, as a brand, use it in your marketing strategy? When Instagram Stories was first launched in 2016, it was called a Snapchat clone. So, what is Instagram Reels?

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Neil Patel

MARCH 14, 2023

You don’t want your content to look too out of place because its colors don’t work well with the platform’s colors. Another design don’t-do is centering text — with every new line of text starting in a random place, it can be a real challenge to read through the publication. You have a request, you Google it — simple as that.

Gen Z 88

Gen Z Copywriting Analytics User-Generated 88

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. Instagram has 1 billion monthly active users. billion monthly active users ).

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Advertisers in turn adopted a more digital-heavy strategy as it was the medium least impacted by lockdowns. Q2 2020: Biggest recorded drop in UK marketing budgets takes place in Q2 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

SEPTEMBER 18, 2019

Examples of successful influencer marketing strategies range from Stride Gum's partnership with DJ Khaled to Glossier's partnership with micro-influencers and "regular women". But Miquela is a computer-generated character, introduced by Los Angeles company Brud in 2016.

Gen Z 142

Gen Z Advertising Advertisers Influencer Marketing 142

Hootsuite

OCTOBER 30, 2019

But we aren’t looking to buy Twitter shares, we’re looking to market our brands. So how does all this shake out for brands looking to refresh their Twitter marketing strategy ? Although, it is a slight drop from 2016, when 24% of U.S. adults in 2016 to 69% in 2019. Let’s take a look. adults were on Twitter.

Gen Z 112

Gen Z Marketing Marketers Advertising 112