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11 helpful resources for improving your business skills

Hubspot Marketing

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). He helped me manage my rates, which was transformational. Learn more here.) Learn more here.)

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Why edge cases matter in marketing strategy

Martech

Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Software has to work for every user – or as close to “every” as can be managed. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks.

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. In 2016 I set up the @sumatranrangerproject, a conservation initiative that Auckland Zoo helps fund, which focuses on the protection of the Leuser Ecosystem and the precious species within it.?

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What Is Mastodon and Why Is Everyone Going There?

Hootsuite

Mastodon has been around since March 2016 but it only really blew up in late 2022, when a certain someone bought a certain social media platform. Find the right server, and you can get unfiltered access to what really matters for your target demographic or a new market segment. Affiliate marketing, sponsorships, and UGC.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Experienced content marketers – If you’re a seasoned professional who wants to refine and grow your skills , you’ll find great information around best practices.

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The Role of Artificial Intelligence in Marketing

Rock Content

Instead of humanoid robots doing house chores, we have brilliant personal assistants, convenient voice-activated managers, and data analyzers. What does it have to do with Marketing? After all, there must be a reason why technology is becoming more prevalent in Marketing businesses around the world, right? Dealing with data.

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Why generational stereotypes are failing marketers and how to move past labels

Martech

There are good ethical reasons for moving on from the tired stereotyping of generational labels — but there are also compelling marketing reasons to gain a more nuanced view of your market. Dig deeper: How to revolutionize your market segmentation with genAI Email: Business email address Sign me up! Processing.