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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

In a May 2021 blog post , SVP Products at Pinterest, Naveen Gavini revealed that the social app now sees more than 5 billion searches on its platform every month, spurred on by an increase in activity throughout the pandemic. But influencers are not only helping to promote products – they’re also buying products themselves.

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5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 112
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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Brian Fanzo. Guy Kawasaki.

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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. What is Instagram influencer marketing?

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot Marketing

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Watching the growth of young, promising social channels will help you determine which are worth joining and which aren't worth your time. Year Launched: 2017 (Founded in 2016).

Gen Z 145
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An Introduction to Social Media for Business

Sprout Social

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

Since 2016, the number of businesses using video content for marketing has increased by 41%. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing. More than 50% of social media marketers create content for YouTube.