2016 PR Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 6, 2017
Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Zach King (@FinalCutKing) December 6, 2016. Guy Kawasaki.
Adobe Experience Cloud Blog
DECEMBER 20, 2017
of company revenue in 2016) to 11.3% For example, a PR push that is part of a more extensive global campaign may also increase market share. The post 3 Ways to Ensure You Get the Marketing Budget You Need in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
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Adobe Experience Cloud Blog
NOVEMBER 11, 2016
The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Turns out 88% of B2B organizations and 76% of B2C organizations report to be using content marketing in 2016, a steady increase over previous years. Good stuff, right?
Adobe Experience Cloud Blog
MAY 8, 2017
In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. If content that ranks on page one, but not position one, is just as comprehensive as content ranked above it, it may be time to launch a link-earning or PR campaign to drive more incoming links to that piece of content.
Adobe Experience Cloud Blog
DECEMBER 2, 2015
No matter what department or industry you’re in, awards are a way to build credibility and generate positive PR for you and your company. Check out the 2016 Revvie Awards. How to Write a Winning Award Submission was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Go for Gold!
Content Marketing Institute
MAY 11, 2018
For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. Create thought leadership (not product-oriented) videos on site. Helped create 15 campaign videos, including thought leadership (non-product) videos as well as product demos.
Adobe Experience Cloud Blog
DECEMBER 10, 2015
This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. While Cyber Week is just one week out of the year, there are endless ways to participate and it’s important to document your lessons and ideas now, while they are fresh, and put your plan on the books for 2016.
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