Remove 2017 Remove Branding Remove Customer Marketing
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Customer Engagement: How Well Do You Know Your Audience?

Adobe Experience Cloud Blog

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message.

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3 Steps to Reduce Churn and Increase Revenue

Adobe Experience Cloud Blog

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have. Step 3: Measure and Optimize.

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Building a center of excellence for CDPs in 2024

Martech

Brands adopting a CDP often ask me a version of these questions over my 10+ years in the space. However, a lot has changed in the marketing technology space. 2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success.

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Recognizing our Agency Partner Founding Members

Sprout Social

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. Focus Digital Marketing. Friendemic. and Canada.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

What Is Customer Experience And Why Is It So Important? Customer experience is your customer’s perceptions of his or her relationship with your brand. These perceptions result from the collection of their interactions with your brand’s touch points during the customer lifecycle. The rules change daily.

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How to Turn Your Site into an Automated Sales Machine

Neil Patel

So let the CRM do the heavy lifting so you can focus on providing a better service for your customers. Marketing Emails. With a CRM, it’s possible to automate all of your marketing emails, and in my opinion, this should be one of the first things you automate. Because emails can take up lots of time without you even noticing.

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Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

Marketing Insider Group

In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. Being a CMO is an increasingly challenging job.

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