Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Of the top brands using Instagram, 60% use the same filter for all content. It’s still important to know your essential Twitter statistics in 2017. Facebook Statistics. Twitter Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Marketing Insider Group

DECEMBER 18, 2017

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group.

Content Marketing 82

Content Marketing Marketing Marketers Branding 82

Adobe Experience Cloud Blog

DECEMBER 15, 2016

2017 will be about marketers understanding how to work with search engines to deliver the content users really want. If a logistics brand wants to rank well for the term, they need to provide high-quality content defining the term and explaining their industry and business. Update Your SEO Keyword Strategy for 2017.

Logistics 134

Logistics Thought Leadership SEO Communications 134

Sprout Social

NOVEMBER 21, 2016

When positioned properly these occasions can be a great opportunity for your brand to reach a new audience. Not sure which hashtag holiday makes sense for your brand? 3 Questions Your Brand Needs to Answer Before Participating. 3 Questions Your Brand Needs to Answer Before Participating. But which is the right one to use?

Promotion 111

Promotion Branding New Markets Product 111

Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’

Event Marketing 86

Event Marketing Whitepaper eBook Marketing 86

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. User-generated content and a rainbow of influencer strategies have been changing the way brands […]. There has been a lot of evolution in the past 12 months.

Digital Marketing 81

Digital Marketing User-Generated Marketing Marketers 81

Adobe Experience Cloud Blog

OCTOBER 25, 2017

This session stands out in the extensive Dreamforce agenda because Bozoma Saint John , Uber’s Chief Brand Officer, is a powerhouse marketer who always has something interesting to say about leadership and innovative thinking. Location: Moscone West , Dreamtalk Stage—West Level 2. Time: Wednesday, November 8, 11:15 AM—12:00 PM.

Thought Leadership 132

Thought Leadership Marketing Marketers Marketing Strategy 132

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. Michael Brenner. Drew Neisser.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Martech

MAY 23, 2022

customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% from 2017. Marketers know that customer trust is everything when it comes to brand success. The post Public wants to know where brands stand on issues, surveys show appeared first on MarTech. See terms.

Branding 108

Branding Social Media Marketing Education Digital Marketing 108

Marketing Insider Group

MARCH 2, 2017

Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. Not only that, but […].

Market Trends 101

Market Trends Content Marketing Marketing Marketers 101

Marketing Insider Group

DECEMBER 20, 2017

While many brands have seen their open rates decline over the past few years, those who have been able to keep up with how email has been changing have reaped the benefits […]. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group.

Email Marketing 99

Email Marketing Marketing Strategy Marketing Marketers 99

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. First, make sure your SEO strategy is converting searchers into customers and brand advocates.

CMO 113

CMO SEO B2C Thought Leadership 113

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 11, 2017: Social Media Trends for 2017. January 25, 2017: Motivating Co-workers to Submit UGC.

CRM 64

CRM User-Generated Social Media Marketing Education 64

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 93

Gen Z Branding Influencer Marketing Fashion 93

Sprout Social

JANUARY 30, 2017

In this article, we’ll provide seven tips on how to use Snapchat in your social media strategy for 2017: 1. Several brands create mini series, themed videos or even short movies, like Taco Bell recently produced. Why should they follow your brand over others? Create Context With Stories. What sets you apart on Snapchat?

Promotion 105

Promotion Branding Marketing Marketers 105

Sprout Social

JANUARY 13, 2017

At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. We discussed potential trends in social content, network engagement and social advertising while also touching on what marketers will be abandoning in their 2017 strategies. sproutchat. I agree Toby!

Social Media Marketing 54

Social Media Marketing Advertising Advertisers Branding 54

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 113

Communications Branding User-Generated Customer loyalty 113

Sprout Social

APRIL 30, 2017

During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent. While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion.

Analytics 77

Analytics Branding Management 77

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 121

Branding Transform Fashion Promotion 121

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Branding 89

Branding Education Promotion Retail 89

Marketing Insider Group

MARCH 30, 2017

Do you have a measurable strategy that is working for your brand? The post How to Market E-Commerce in 2017 appeared first on Marketing Insider Group. We’re three months into the New Year and do you know where your ecommerce marketing stands? What do the stats and analytics tell you?

eCommerce 67

eCommerce Marketing Marketers Analytics 67

Marketing Insider Group

DECEMBER 28, 2016

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group. You might be asking, wait, what’s a content-enabled campaign?

Marketing 73

Marketing Marketers Branding Content Marketing 73

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 114

Branding Whitepaper Food Energy 114

Search Engine Land

APRIL 12, 2024

Following Snapchat’s footsteps, Meta’s Instagram Stories expanded vertically, introducing its ad placements in early 2017 after some initial tests in August 2016. In 2017, vertical video gained traction with the launch of Facebook Stories. Get the daily newsletter search marketers rely on.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Hubspot Marketing

OCTOBER 11, 2017

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. What is Brand Strategy? Don't panic.

Branding 145

Branding Customer loyalty Customer Product 145

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! February 1, 2017: Managing Social Media on the Go. February 8, 2017: How to Grow Your Business. Krista joins our discussion with years of experience and expertise in growing her Las Vegas-based agency and personal brand.

Social Media Marketing 50

Social Media Marketing Management Place Product 50

Marketing Insider Group

JANUARY 17, 2017

Successful brands are moving toward greater transparency and accountability to […]. The post 11 Expert CSR Predictions for 2017 appeared first on Marketing Insider Group. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money.

Millennials 55

Millennials Education Product Branding 55

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Sprout Social

MARCH 1, 2017

Brands that can employ a combination of social monitoring and listening foster stronger, longterm relationships with their customer which can lead to a number of positive things for a business. Join us for our chat and mark your calendars for Thursday, March 16, 2017 at 4 p.m. Sign up to attend the webinar here.

Social Media Marketing 58

Social Media Marketing Market Trends Marketing Strategy Branding 58

Marketing Insider Group

MAY 27, 2019

With more than a 27% increase from 2017, the amount of solutions is only growing. The post How to Choose the Right Martech Tool for Your B2B Tech Brand appeared first on Marketing Insider Group. How can marketers possibly choose between all of them when the offerings are seemingly endless?

Branding 109

Branding Traditional Marketing Marketing Marketers 109

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding User-Generated Transform Email Marketing 52

CMO Network

JUNE 24, 2022

I sat down with Jeff Scult, the Founder and Chief Creative Officer to talk about his incredibly inspirational journey that started as a personal quest to create and reimagine world’s most perfect tee back in 2017.

Fashion 89

Fashion Branding CMO 89

Marketing Insider Group

SEPTEMBER 12, 2017

Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. The post 4 Brands Still Successfully Marketing on Twitter appeared first on Marketing Insider Group.

Branding 109

Branding Marketing Marketers Digital Marketing 109

Sprout Social

APRIL 18, 2017

Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index. — BC Startups (@BC_Startups) April 11, 2017. — BC Startups (@BC_Startups) April 11, 2017. — Bon Appétit (@bonappetit) April 11, 2017.

Branding 104

Branding Social Media Marketing Management Place 104

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence. Some brands are using Facebook Messenger to drive loyalty and sales. If you want to set your brand apart, this is a prime opportunity.

Branding 145

Branding Advertising Advertisers Customer 145

Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profit 137

Non-Profit User-Generated SEO Analytics 137