2017 CRM Customer Journey 
Adobe Experience Cloud Blog
JANUARY 5, 2018
Question #3: How well are your marketing activities integrated into your customer journey? Here’s a good read from late 2017 on AI and marketing that can get you started! Key takeaways: Understanding ROI as well as aligning Sales and Marketing are the dominant themes here, which are very consistent with themes from 2017.
Chief Martec
APRIL 12, 2022
Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Customer Journey Map. So what’s the best way to illustrate your stack?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
AUGUST 25, 2017
When a new lead comes in, with the right technology, the information will be automatically added to the lead’s profile inside of your CRM or app of choice. Our integrations have allowed us to not only map the customer journey but also to send segmented emails, which has already increased our repeat customers by 65%,” said Humpries.
Chief Martec
MAY 3, 2023
You can view all of them from previous years, here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , and 2022. They organized them along the customer journey of acquisition, nurturing, and retention, as well as behind-the-scenes work with data and productivity tools. They keep the customer in mind at every stage of this cycle.
Martech
JUNE 15, 2023
Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. Trefler views this approach as diametrically opposed to the widespread strategy of creating customer journeys that anticipate the behavior of audience segments. Trefler was unphased.
Martech
JUNE 23, 2022
We’re a company that that grows organically through acquisition,” explained Andrew Heltzel, Xanterra’s corporate director of marketing, CRM and analytics. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences. Heltzel has been with the company for 11 years.
Marketing Insider Group
NOVEMBER 18, 2020
Create Content that Addresses Your Customer Journey. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Create Content that Addresses Your Customer Journey. Develop Strategic Marketing Objectives. Create a Brand Identity.
Expert insights. Personalized for you.
134 
Let's personalize your content