Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. I’ve included David Sax’s The Revenge of Analog as a bonus because it’s too good not to be included in every content marketer’s bookcase.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Sprout Social

OCTOBER 23, 2018

But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Recreational Equipment Inc.)

Shoppers 111

Shoppers Retail Millennials Promotion 111

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Fuel for your marketing strategy.

Customer 118

Customer B2C Transform Retail 118

Use Insider

NOVEMBER 8, 2023

However, for many brands, that data is siloed off in various solutions, like customer relationship management systems (CRMs), email marketing platforms , analytics tools, customer service software, and so on. Limited marketing stacks. Personalization is possible only when you have reliable data about the entire customer journey.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52