Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”.

Gen Z 112

Gen Z Whitepaper Millennials Transform 112

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016). Lasso by Facebook.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hootsuite

OCTOBER 8, 2019

As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. Instagram is a perfect place for that. Alumni and student engagement. Watts Hall.

Education 111

Education Gen Z Millennials Promotion 111

Sprout Social

JANUARY 16, 2020

Oftentimes, it’s about being at the right place at the right time (or rather, saying the right thing at the right time). Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. Reflect on why you want to go viral in the first place. Brand awareness?

Gen Z 102

Gen Z Marketing Marketers Promotion 102

Hootsuite

JULY 9, 2019

Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. December 2017 I made a promise to myself to start something and not quit!

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111