Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Influencer marketing serves a deeper part of the funnel.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Search Engine Land

NOVEMBER 29, 2022

This is underscored in the white paper “How Google fights disinformation,” presented in February 2019 at the Munich Security Conference. Various passages on E-A-T and the quality rater guidelines can be found in the Google white paper previously mentioned: “We continue to improve on Search every day.

Whitepaper 95

Whitepaper PR User-Generated Advertisers 95

Content Marketing Institute

FEBRUARY 4, 2019

In 2017, Ahrefs released a study saying featured snippets appear in 12.29% of results. You still produce videos, infographics, white papers, and blog posts to reinforce your status in an industry while supporting social media , e-mail, and other marketing efforts. Use PR strategies and tactics to connect with notable news media.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). Optinmonster). Optinmonster). Statista ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134