2018 Advertising Gen Z Influencer Marketing 
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Power Digital Marketing
FEBRUARY 18, 2019
Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.
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Hubspot Marketing
JULY 25, 2022
Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. billion in 2016 to $9.7
Hootsuite
OCTOBER 30, 2019
For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. General Twitter stats. That number is up 17% since Q3 2018, according to Twitter’s Q3 2019 report. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By Twitter advertising stats.
Hubspot Marketing
NOVEMBER 5, 2019
In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. It's estimated that 2 million businesses were advertising on the platform in 2018.
Hootsuite
OCTOBER 22, 2019
Only YouTube had more downloads in 2018 (2019 statistics are not yet available). growth in Canada in 2018, and 7.3% If you’re marketing to people in these countries, Instagram could be an especially effective platform for both organic content and paid Instagram posts. That’s a slight increase from 35% in 2018. 30–49: 47%.
Econsultancy
DECEMBER 6, 2021
The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.
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