Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. ” As a result, the beauty brands thriving on social media aren’t the ones blindly blasting deals and bland product photos. Such how-tos provide an engaging medium to show off products in action. View this post on Instagram. View this post on Instagram.

User-Generated 100

User-Generated Promotion Entertainment Branding 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout. Social media marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Marketing Insider Group

DECEMBER 29, 2020

Personalization will arguably be the most crucial trend in the future of marketing. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales.

Market Trends 144

Market Trends Digital Marketing Marketing Marketers 144

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. With an extra $1,000 I’d buy a better microphone and camera for my video productions. Develop a new product or offering.

Whitepaper 102

Whitepaper Content Marketing Direct Mail User-Generated 102

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Ideally, your product or service solves a problem you know your audience has. What problem will you be solving for your audience(s)?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever. What has 2018 seen?

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. According to a recent study , millennials watch online videos for 2.4

Gen Z 145

Gen Z Millennials Finance Education 145

Rock Content

NOVEMBER 12, 2020

You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos.

Digital Marketing 59

Digital Marketing Marketing Strategy User-Generated Marketing 59

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. billion views.

Video Marketing 136

Video Marketing Millennials Gen Z User-Generated 136

Moz

JUNE 23, 2020

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Rob Ousbey, VP Product, Moz. In 2018, he taught us everything we didn't know about SEO.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Rob Ousbey, VP Product, Moz. In 2018, he taught us everything we didn't know about SEO.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Say you’re trying to promote a new fitness product to Twitter’s fitness community with a video.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Hubspot Marketing

NOVEMBER 6, 2018

Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal (as we’ll discuss.). For example, every Nike advertisement you see or hear on the way to work probably isn’t part of a campaign. You’ve also probably heard the word “campaign” used for both marketing and advertising.

Direct Mail 137

Direct Mail Marketing Marketers Transform 137

Bannerflow

JANUARY 8, 2019

Meanwhile, increased mobile sales in 2018 further signal how our space is not only growing but also evolving. However, consider just how much user behaviour is changing when it comes to how shoppers search for products. Content marketing remains a staple of e-commerce for a reason. Seriously, though.

Shoppers 61

Shoppers SEO User-Generated Shipping 61

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Moz

MAY 21, 2020

Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. In 2018, he taught us everything we didn't know about SEO. Brand and Video Marketing Strategist, Phil Nottingham Ltd. VP Product, Moz TBD. Izzi Smith. Phil Nottingham.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. So personalize your content marketing efforts. A study by RevLocal found that 92% of consumers read online reviews when considering a product or service. Ramp Up Your Video Marketing.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Content Marketing Institute

OCTOBER 9, 2018

Snapchat also introduced the first vertical advertising concept, “3V – Vertical Video Views,” a concept later embraced by Instagram for its advertising services and, a few months ago, its IGTV platform. Snapchat is also a good platform for video, with over 10 billion clips watched each day. Conclusion.

Entertainment 105

Entertainment User-Generated Advertising Advertisers 105

Content Marketing Institute

AUGUST 6, 2018

Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. 80% of video ads on #Facebook are watched with sound off. Michael Brenner, CEO, Marketing Insider Group.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111