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Mastering SaaS Social Media Marketing: Proven Strategies for Success

Rock Content

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. Data-Driven Success: Leveraging Analytics and KPIs in Your Social Strategy Success in social media is as much science as it is marketing.

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What We’ve Learned About Creating a Successful Digital Marketing Campaign

Adobe Experience Cloud Blog

Manager, Demand Generation CoE & Strategy, Marketo. This is 2018. Scott Minor, Online Marketing Program Manager, Marketo. Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Sadly, it won’t. Mike Madden, Sr. So do your competitors. There are two ways to do this.

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The Case for Email Marketing Metrics: Top 5 Best Practices

Adobe Experience Cloud Blog

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Email matters more today than ever before. Conclusion.

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How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Before reaching out to influencers on Instagram, get an overview of your current performance so it’s easier to set up benchmarks to compare before and after influencer campaigns. Advanced Analytics, Powered by Simply Measured How many unique users are you reaching on Instagram and other marketing channels? New visitors.

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The Ultimate Guide to SEO in 2018

Hubspot Marketing

H1 Tag: In most content management systems, this tag displays the title of the page by default. And though, most companies develop their own sets of SEO KPIs (key performance indicators), here are the most common ones: Organic traffic growth. Google Analytics Course. Ideally, including nothing else.

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2018 Content Marketing Toolkit: Tips, Templates, and Checklists

Content Marketing Institute

Ready or not, 2018 is on its way. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them. When I have a tough job to do, I like to break it down into smaller, more manageable parts and tackle one at a time. Click To Tweet.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Marketing

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love. In 2014, we published 422 articles — eight blog posts a week!