Bannerflow

JANUARY 31, 2019

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. The Bannerflow 2018’s best display ad campaign went to Icelandic Telecom brand Nova , for its innovative December 2018 campaign. And also analytics – it’s really fun looking at your ads. The reason?

Promotion 75

Promotion Advertising Advertisers Price 75

Hubspot Marketing

APRIL 9, 2018

We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Krystal Gillespie, HubSpot’s Social Media Community Manager, explains the importance of hashtags this way: “Hashtags are like a funnel. Why Hashtags Are Important.

User-Generated 145

User-Generated Branding Analytics Promotion 145

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 143

Management Food Analytics Branding 143

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 144

Management Marketing Marketers Inbound Marketing 144

Hubspot Marketing

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. Here are eight steps you can take to make sure all of your SEO bases are covered in 2018. You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the body of the article.

SEO 145

SEO Management Analytics Digital Marketing 145

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Community management.

Management 128

Management Transform Communications Market Trends 128

Hubspot Marketing

AUGUST 16, 2018

It’s how brands manage the spread of their information, so it’s similar to branding. What Does a Public Relations Manager Do? Thinking of becoming a PR manager? Whether you’re planning to work in-house or for an agency, here’s a typical day in the life of a public relations manager: Core Activities of PR. Writing Skills.

PR 139

PR Communications Inbound Marketing Management 139

The CMO Survey

FEBRUARY 28, 2022

Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change. Managing Privacy : Marketers expect a large increase in first-party data usage over the next two years (74.8 Furthermore, In 2018, only 11.4% Fewer than half of marketing leaders (47.4

CMO 130

CMO Digital Marketing Transform Analytics 130

Hootsuite

AUGUST 26, 2019

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with. Benefits of using Twitter analytics.

Analytics 112

Analytics User-Generated Marketing Marketers 112

Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. It was the Litmus Live London session by Leonie Jonker, Retention Manager at Paula’s Choice Skincare. White (@chadswhite) August 21, 2018. White (@chadswhite) August 21, 2018. — Chad S. — Chad S.

Email Marketing 61

Email Marketing New Technology Price Analytics 61

Content Marketing Institute

JANUARY 2, 2018

We wanted to know: How does the expert’s expert build and manage communities? For example, I’m in charge of organic social, but I don’t manage our social advertising. Even #socialmedia managers must sleep – it’s OK if a 2 a.m. Native analytics. People underestimate the usefulness of Twitter and Facebook native analytics.

Management 109

Management Analytics Energy Social Media Marketing 109

The CMO Survey

AUGUST 28, 2019

who reported being unwilling in the February 2018 Survey. On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6%

CMO 130

CMO New Technology B2C Analytics 130

Search Engine Land

MARCH 25, 2023

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account.

Search Marketers 97

Search Marketers Marketing Marketers SEO 97

Hubspot Marketing

OCTOBER 2, 2018

Google Analytics tracking code: Copy the GA tracking code that you use on your site. Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site. You need View, Edit, and Manage container-level permissions in GTM for this option.). You need “edit” permission in GA for this option.).

User-Generated 134

User-Generated SEO Analytics eCommerce 134

Martech

JUNE 17, 2022

Data and analytics tools, as well as internal workflow and collaboration tools, would fall into these categories. According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. And there’s an added benefit. Added benefit?

Customer Journey 121

Customer Journey Analytics Marketing Automation Platform Advertising 121

Martech

JUNE 14, 2023

Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. say AI will most likely greatly enhance their marketing efforts. Influencer Marketing Hub 2023) 71.2% have used AI for content production.

Finance 136

Finance Price Influencer Marketing Marketing 136

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 85

Search Marketers Marketing Marketers Retail 85

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 17, 2023

Now I’m Managing Editor of Search Engine Land & SMX. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. 2018: In the majority of cases, the Google Home result mirrored the snippet/Answer Box. 2018: Advertisers could make more on-the-go changes.

Search Marketers 112

Search Marketers Marketing Marketers SEO 112

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Now Cards Integrated With Third-Party Developer Apps 2015: Google Now could now be integrated with 30+ developer apps.

Search Marketers 88

Search Marketers Real Estate Transform Marketing 88

Duct Tape Marketing

MAY 16, 2024

Also founder of WordStream – provider of Google and Facebook ad management software for tens of thousands of customers globally. He is also the founder of WordStream, provider of Google and Facebook ad management software for tens of thousands of customers globally acquired by Gannet in 2018 for approximately $200 million.

Transform 58

Transform Advertising Advertisers Analytics 58

Search Engine Land

FEBRUARY 22, 2023

Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences 2021: Waitlist now supported takeout orders. Yelp also added enhanced analytics for multi-location restaurants. Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?

Search Marketers 85

Search Marketers Marketing Marketers Price 85

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

MARCH 8, 2023

Video: Fili Wiese, an SEO that used to work in Google search quality 2020: A number of topics were discussed, including managing Google penalties, how Google penalizes websites, the disavow link tool and nofollow link attribute. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Rock Content

SEPTEMBER 27, 2017

At the very least I would recommend Google Analytics, but there are certainly other ways to keep track of progress. Planning is its own important discipline and any good-size content project needs a content project manager. Somebody to manage the process (on some teams this is also the web producer). Project Manager.

CMO 51

CMO Management Content Marketing Place 51

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Hubspot Marketing

MAY 13, 2024

My focus platforms are Pinterest and LinkedIn, but I’m also a marketing manager for brands that leverage Facebook, Instagram, TikTok, X, and email marketing. Analytics Tools Tracking performance is the name of the game, even if you have no plans to use it anytime soon. Consider these popular analytics tools: HubSpot Analytics.

Promotion 88

Promotion Analytics SEO Education 88

Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Martech

MAY 19, 2022

Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April.

Email Marketing 107

Email Marketing Finance Marketing Marketers 107

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

FEBRUARY 18, 2023

Vast majority of Amazon advertisers plan to spend more on ads again this year 2020: Specialized Amazon marketers and paid search marketers were most likely to be managing campaigns on the platform, our survey found. 2018: International SEO and search trends: How does it all work? by Gord Hotchkiss 2010: What Do I Look At First?

Search Marketers 95

Search Marketers Finance Marketing Marketers 95

Search Engine Land

FEBRUARY 6, 2023

Google Search Console performance reports data issue may impact analytics 2022: It impacted Google Search, Google Discover, and Google News data. Google now wants larger images for AMP articles 2018: The new minimum requirement was 1,200 pixels wide and 800,000 pixels in total. Here’s why.

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

FEBRUARY 14, 2023

Google Image Search removes View Image button and Search by Image feature 2018: After making a deal with Getty Images, Google revamped some of its image search features and user experience. Dear Google Alerts: Why Aren’t You Working? 2013: For several weeks, it had become nearly useless.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Hootsuite

DECEMBER 16, 2021

Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans. Social media managers use the tactic to help save time and resources. — Warby Parker (@WarbyParker) April 5, 2018.

Social Media Marketing 145

Social Media Marketing Management Analytics User-Generated 145

Hootsuite

JULY 5, 2023

A social media API is a piece of code that allows social media networks to integrate with third-party apps and tools — for example, social media management tools like Hootsuite. All popular social media networks have APIs that developers can use to create social media management tools. API stands for application programming interface.

Analytics 90

Analytics Management Health Social Media Marketing 90

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. A practical guide to improving return on ad spend by Jacob Baadsgaard 2018: What’s going on with Google brand CPC?

Search Marketers 95

Search Marketers User-Generated Non-Profit Marketing 95