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2018: Survey Says!

Adobe Experience Cloud Blog

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.

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3 Ways to Ensure You Get the Marketing Budget You Need in 2018

Adobe Experience Cloud Blog

Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors. For example, a PR push that is part of a more extensive global campaign may also increase market share.

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Is Attribution the Key to Professional Success?

Adobe Experience Cloud Blog

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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3 Crucial Traits of the Fearless Marketer

Adobe Experience Cloud Blog

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? The next-gen CMO does not see sales as the enemy but as a critical teammate.

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

Randy Frisch, President, CMO, and Co-Founder, Uberflip. And Maria Pergolino, CMO at Anaplan , an inbound marketing thought leader and inspiring mentor to many, is fearless in her pursuit of engagement – and refuses to be a follower. We know the next 25 members of the Fearless 50 class of 2018 are out there.

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Big Lessons from Marketing’s Fearless 50

Adobe Experience Cloud Blog

For the past couple of days, I (and the other 6,000 people at Marketing Nation Summit 2018) have had the pleasure of rubbing shoulders with some of the most successful and fearless marketers in the world. CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”.

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Digital Transformation 2.0: Customer Experience Management

Adobe Experience Cloud Blog

And for good reason: Organizations that classify themselves as “very advanced” at CX are almost three times more likely than their peers to have exceeded their top 2018 business goals by a significant margin, according to research. But I think of CX as the CMO’s game to lose. … Everybody On Board. The post Digital Transformation 2.0:

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