Marketing Insider Group

OCTOBER 27, 2021

Marketing and sales are evolving, and Conversational Marketing is taking center stage. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. This is Conversational Marketing in the act. Make It Work for Your B2B Organization.

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. When most content marketers think of a blog, they imagine a reverse chronological feed of posts. You can read the original 2018 version here.)

Thought Leadership 115

Thought Leadership Finance SEO Promotion 115

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Whitepaper 111

Whitepaper B2C Marketers Marketing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Search Engine Land

JANUARY 12, 2023

2018: The animated doodle highlighted Youguang’s work by flipping the Os within Google’s name from Pinyin (Gǔgē) to Chinese characters (谷歌) and led to a search for “Zhou Youguang.”. 2018: The site offered daily analysis of NCAA basketball teams, predicting whether they would make the tournament and how they would finish.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Content Marketing Institute

DECEMBER 26, 2018

Rather, I’m providing a dose of pragmatic and inspirational advice from a handful of our community members who presented on some of CMI’s most popular webinars in 2018. These are not unrealistic resolutions but bulletin board-worthy reminders for anyone working to succeed in content marketing. Learn more. Learn more. Guess what?

Content Marketing 105

Content Marketing PR Transform Entertainment 105