Adobe Experience Cloud Blog

AUGUST 16, 2018

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 95

Market Trends Email Marketing Copywriting B2C 95

Litmus

NOVEMBER 29, 2018

This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. Needless to say… A metric can’t be an email marketing KPI if you can’t measure it. Tweet this ?

Email Marketing 66

Email Marketing Key Performance Indicator Branding Analytics 66

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Email campaign success metrics.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. Get insights ?.

Key Performance Indicator 99

Key Performance Indicator Manufacturing User-Generated Analytics 99

Martech

JANUARY 30, 2022

As more brands engage in omnichannel marketing through numerous martech apps, creating a unified view of the customer has become critical to marketing success. What key performance indicators (KPIs) do you want to measure, and what decisions will you make based on CDP implementation? Understanding the need.

Customer 98

Customer Key Performance Indicator Transform Customer Acquisition 98

Litmus

APRIL 29, 2021

Prevent your emails from getting lost in translation, and stay on track with your initial purpose and strategy. Get your free email brief template ?. What is an email brief? An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details.

Copywriting 138

Copywriting Key Performance Indicator Email Marketing CMO 138