This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to emailmarketing, reports Gartner. And if you are managing emailmarketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Conclusion.
Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your emailmarketing compliant and safeguard your audience trust.
This was made clear when we asked nearly 400 marketers what their emailmarketingkeyperformanceindicators are. The vast majority indicated that clicks and opens are key. Needless to say… A metric can’t be an emailmarketing KPI if you can’t measure it. Tweet this ?
Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like emailmarketing ROI. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Email campaign success metrics.
Apple’s new Mail Privacy Protection features will have widespread implications for emailmarketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. Get insights ?.
As more brands engage in omnichannel marketing through numerous martech apps, creating a unified view of the customer has become critical to marketing success. What keyperformanceindicators (KPIs) do you want to measure, and what decisions will you make based on CDP implementation? Understanding the need.
Prevent your emails from getting lost in translation, and stay on track with your initial purpose and strategy. Get your free email brief template ?. What is an email brief? An email brief should outline the email’s goals, audience, messaging, timing, keyperformanceindicators (KPIs), and other important details.
One powerful solution to all of those problems is to create an email brief for every email you create. An email brief should outline the email’s goals, audience, messaging, timing, keyperformanceindicators, and other important details. 2018 State of Email Workflows. Is it on-brand?
In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (keyperformanceindicators), and all the other acronyms business leaders love. It was (and is!) high-quality content, too.
GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Emailmarketing. Emailmarketing is largely responsible for the popularization of Digital Marketing software.
Leads who receive emailmarketing messages spend 83 percent more when making purchases. This is the person who’s in charge of aligning the strategy with business goals and keeping everyone on task with reaching your designated keyperformanceindicators. A lot of marketers struggle with ROI tracking.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content