Hubspot Marketing

DECEMBER 5, 2019

While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users.

Gen Z 135

Gen Z Millennials User-Generated Advertising 135

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Social CPM grew 41% year-on-year in Q2 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. This result isn't shocking. Facebook has a whopping 1.59

Shoppers 127

Shoppers Product Gen Z Promotion 127

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Watching the growth of young, promising social channels will help you determine which are worth joining and which aren't worth your time. In 2018, the lip-syncing app, Musical.ly

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 114

Gen Z Influencer Marketing Social Media Marketing Finance 114

Hootsuite

JANUARY 13, 2022

Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). UGC acts as authentic social proof that your product is worthy of buying.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. and TikTok was born.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Many Chat

JULY 13, 2022

It remains a hot topic of conversation in the social media marketing world. Despite the fact that Instagram stated “shadowbanning isn’t real” in 2018, a year later, a spokesperson admitted the platform does have measures to limit inappropriate content.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). Instagram is the fastest growing social media platform in Canada. The social network saw 20.4% growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. Fast stats for Instagram. growth in 2019. 30–49: 47%.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. That’s an increase from 35% in 2018.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. QZone, a social media site and app, launched in 2005. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. Douyin isn't accessible for us to preview in the U.S.,

Gen Z 132

Gen Z Millennials User-Generated eCommerce 132

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hootsuite

MAY 31, 2022

Most people check in when they want to research a type of product or resource. Pinterest is the 14th largest social network in the world. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Rock Content

MARCH 4, 2020

Video ads and regular ads on social media applications and search engines should put your brand in front of millions of people. Regardless of the type of audience you want to reach and how niche your product may be, you can easily find the public that you want. Why your company needs Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

” Further comments from Snap Executives shortly after the financial announcement included a note of concern surrounding the impact of global supply shortages on projected social media ad spend from brands. It predicts total social advertising spend will grow by 10% as of the end of 2021, rising further to 12% in 2022.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. Time spent on social increased by 1.4%

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Sprout Social

AUGUST 15, 2022

The 90s holds a special place in the hearts of Millennials and Zillenials, but the early 2000s is special to Gen Z. Hashtags like #TikTok sound trends are filled with creators who create content about social media marketing and trend spotting. The song was inspired by Kash Doll’s 2018 hit, “Ice Me Out”.

User-Generated 87

User-Generated Gen Z Branding Millennials 87

Hootsuite

SEPTEMBER 9, 2020

Pro tip: If you’ve got a tangible product, a Facebook photo ad is a great way to show it off. Show people using your product, rather than a simple photo of the product itself. Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. Source: Facebook. Collection ads.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

JANUARY 13, 2021

Business specific social media acronyms and abbreviations. Technical acronyms and abbreviations used on social media. Gen Z social media acronyms and abbreviations. Social media acronyms for emotions. Okay — it’s time to level up your social vocabulary RN (right now).

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145