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7 statistics that prove the importance of social media marketing in business

Sprout Social

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now.

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The History of Social Media Since 2003

Hubspot Marketing

The Early Years (1970s - 1990s) The Original Social Networks (2002-2007) The Microblogging Era The Visual and Mobile Era (2007 - Today) How Social Media Could Evolve Next What is the history of social media? 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail.

Gen Z 134
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What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Social media content (e.g.,

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10 Technology and Social Media Documentaries For Marketers

Neil Patel

The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms. FYRE is a documentary about Fyre Media’s failed music festival. The social media documentary had a 2018 release with an 88-minute runtime.

Transform 136
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15 Examples of Great Digital Food Advertisements

Neil Patel

Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King knows millennials love nostalgia, and what better way to appeal to that emotion than by bringing back their legendary chicken fries. This is millennial marketing done right. Burger King.

Food 83
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TikTok vs Instagram: Which Platform is Best for You?

Dana Nicole

But Instagram eventually grew into one of the most popular apps in the world and continues to transform the way businesses market themselves. In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. In 2018, ByteDance merged with Musical.ly and TikTok was born.

Gen Z 52
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Audience considerations: Instagram is most popular with millennials. This feature was introduced on Instagram back in 2018, and as of June 2020, you may now place advertising within user-created videos. Face lenses, for example, can manipulate a user’s facial features on-screen to transform them. Consideration. Conversion.