Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
Martech
OCTOBER 4, 2021
Then they started getting picked off and integrated into broader marketing suites. Salesforce’s acquisition of Datorama happened way back in 2018. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The following year, DXP Acquia absorbed AgilOne.
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