Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019.

Marketing Automation Platform

Marketing Insider Group

MAY 31, 2021

Sharing user-generated content, publishing meaningful campaigns, and focusing on value over promotion will help you connect with followers on a deeper, more meaningful level. Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. The Best Brands on Social Media Today.

Branding

DirectMail2.0

JUNE 18, 2024

and now 0:13 who’s mailing want uh jointly our sole purpose is to make Direct Mail the most effective form of marketing by 0:19 integrating it with cutting edge technology and I am joined here today with our fearless leader Brad Kugler he 0:25 is our co-founder and CEO of direct mail 2.0 billion industry 1:40 with 10.9

Direct Mail

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

Marketing Strategy

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%).

Advertisers

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. It’s just intimate enough to promote productive networking between attendees.

Marketers