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What B2B and B2C Marketers Can Learn From the Women’s World Cup

Adobe Experience Cloud Blog

The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal.

B2C 133
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What is Livestream Shopping?

Neil Patel

It’s highly effective: Livestream shopping generated $60 billion in global sales in 2019. Yet just $1 billion of that came from the United States, with China dominating the market. Livestream shopping isn’t limited to any specific product category (although it’s almost all B2C). Conclusion.

Shoppers 137
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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

In 2019, 90% of all U.S. The digital era has led to changes in the way brands market their products and services. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Source: Pew Research. What is B2B Buyer Intent Data?

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Why investment in customer data management is booming in an omnichannel world

Econsultancy

While the Covid-19 pandemic has accelerated digitisation for a myriad of industries, the retail industry has made one of the most prominent shifts; ecommerce’s share in global retail increased from 14% in 2019 to 17% in 2020. This is the antithesis of many traditional marketing strategies which may focus on acquisition and sales.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. These companies will continue to have huge success without relying on traditional marketing techniques. Source: [link].

Customer 111
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. Original visuals like infographics are considered the most effective by 40% of content marketers. On24) 61% of companies employ webinars as a content marketing tactic.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

You can use every digital marketing tactic listed above throughout an inbound marketing strategy to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing: Blogging vs. pop-up ads. B2C Digital Marketing.