Remove 2019 Remove Influencer Marketing Remove Marketing Plan Remove Promotion
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

Promotion 142
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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

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An expert’s guide to influencer marketing

Sprout Social

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. Decide on goals and message.

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Where Are These Viral Social Media Platforms Now?

Hubspot Marketing

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022.

Gen Z 127
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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

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The Ultimate Guide to Sponsored Content

Hubspot Marketing

TSCPets #stellapproves A post shared by Stella • LABsurdity Dogumented (@dognamedstella) on Jul 1, 2019 at 6:32pm PDT This is another example of how sponsoring content from a brand that aligns well with yours can create a more natural feeling campaign. One of the platforms where influencer marketing thrives most is Instagram.

Food 107
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How to Be a Nanoinfluencer and Make Money With Under 10,000 Followers

Hootsuite

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help.