Remove 2019 Remove Market Research Remove Millennials Remove Promotion
article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
article thumbnail

7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

Promotion 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Psychology in 2019: Make Your Mark Digitally

Adobe Experience Cloud Blog

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau.

article thumbnail

Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values.

article thumbnail

Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values.

article thumbnail

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Everything you need to know about Generation Z. “Gen They prefer mobile.

Gen Z 111
article thumbnail

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Between 2019 and 2020, the number of European gamers swelled from 278.55 billion was spent on such games, up 25% compared to the same month in 2019, while spend on hardware grew to $1.35 for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 millon to 316.07 million in 2021.