Remove 2019 Remove Marketing Automation Platform Remove New Technology
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. Click here to download!

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

While attending the 2019 ITSMA Marketing Vision event at the MIT Samberg Conference Center and the spring MarTech virtual event, I was again thrilled to see Scott speak. And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders.

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An Organized Approach to ESP Migrations: Hitting the High Points of November’s Litmus Live Day

Litmus

If you have separate line items for custom work, hosting, or support with your current ESP, there’s a chance you’ll need this in a new technology. As you identify these pieces, jot them down to discuss with your new vendor and work these into your overall budget to avoid a potentially not-great-surprise down the road.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been blossoming in recent years – the industry reached $300 billion in 2019 – in-house marketing professionals still struggle to get the support they need.