2019 Personalized Marketing Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 13, 2019
Data makes personalization possible. It’s the blood running through marketing’s veins. As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. Marketing is all about building relationships. This is precisely the idea behind personalized marketing.
Adobe Experience Cloud Blog
MARCH 13, 2019
That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly see an explosion in the number of connected devices coming online. As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. Analyze and Iterate.
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Adobe Experience Cloud Blog
JANUARY 22, 2016
And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. Personalized marketing doesn’t stop after the digital journey, or at least it shouldn’t. This sharp rise in call volume makes sense when you think about how many people engage on mobile devices today.
Marketing Insider Group
DECEMBER 1, 2021
The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing. A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. Personalization depends almost completely on data.
Animalz blog
MAY 3, 2024
The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. Hire contractors or marketing agencies to take on unique content formats and specialized work.
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