Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. During 2020 and the years immediately following, many Brands felt heightened pressure to take clear stances on social and political issues, largely fueled by the cultural reckoning that occurred in the wake of global events like the pandemic.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Power Digital Marketing

JUNE 18, 2025

If 2020 was the tipping point for digital grocery, 2025 is the year it became mandatory. Stop wasting millions of dollars on ads We help growing brands ($10m+ annual revenue) prove marketing’s true incremental ROI, impact by channel and tactic, deep customer insights. The opportunity is massive.

Food 52

Food Retail Shoppers Shopper Market 52

Martech

JULY 12, 2021

But that changed in 2020, right? We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries. A business model for berries.

Shoppers 125

Shoppers Shopper Market Millennials Retail 125

Martech

JULY 13, 2021

But that changed in 2020, right? “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product.

Shopper Market 121

Shopper Market Millennials Shoppers Shipping 121

Set Up

APRIL 16, 2024

HubSpot reported that “57% of Gen Z prefer short videos to learn about products and services.” Other services Clients needed agency marketing support on included: Media Planning and Buying Public Relations Branding/Identity (Though, this was less of a priority from previous years. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59