SmartBrief - Marketing

DECEMBER 3, 2024

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. They do so in an effort to help brands shape products, by revealing personal information, purchase intentions and how they want to be recognized by a brand.

Marketers 126

Marketers Marketing Advertisers Advertising 126

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 117

Retail Advertisers Advertising Price 117

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry.

Email Marketing 133

Email Marketing Food Marketers Marketing 133

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. AI Product Finder and Subject Line Generator.

Product 112

Product Retail Email Marketing Marketing Strategy 112

Martech

JULY 29, 2024

Research has shown that AI utilization can improve both internal productivity and customer satisfaction. A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service.

Transform 140

Transform Branding CMO Education 140

Martech

OCTOBER 31, 2024

“It is a really effective channel across the widest ranges of demographics and product verticals,” he said. Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples.

Direct Mail 133

Direct Mail Retail Gen Z Marketers 133

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack.

Key Performance Indicator 122

Key Performance Indicator Transform User-Generated CMO 122

Martech

JUNE 6, 2025

AI-native tools : Post-2020 platforms like Clay and Zapier rethink core workflows with AI at the center. In recent months, I’ve been testing how Custom GPTs perform inside real B2B GTM workflows across campaign planning, ABM orchestration and content production. Here’s what worked — and where there’s room to grow.

Customer 109

Customer Thought Leadership Native Marketing CRM 109

Hubspot Marketing

JULY 26, 2024

Consent Mode is a solution developed by Google for customers who use audience features for the following products: Google Analytics Google Ads Floodlight Conversion Linker If you’re an advertiser, publisher, developer, or website owner with a presence in Europe, consent is usually required to carry out marketing activities.

Law 123

Law Analytics Advertisers Advertising 123

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Search Engine Land

JULY 25, 2024

prior to 2020. The most common definition is the total number of people who could possibly use a product or service. Align activities to these messaging goals, depending on whether your product is deemed essential, luxury, postponable or expendable. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

SMEI

JANUARY 25, 2023

For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products. The company was also awarded a Climate Leadership Award for their efforts in reducing carbon emissions across their products and services.

Education 303

Education Energy Non-Profit Marketers 303

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

SEO 93

SEO Transform Automobile Real Estate 93

Backlinko

OCTOBER 16, 2024

Gamma Website: [link] Year founded: 2020 HQ: San Francisco, California Users: 25 million Funding: $20 million Description: Gamma is an AI-powered presentation maker. The company’s flagship product (AI meeting assistant) generates meeting notes and makes summaries with action times automatically. is an AI-powered transcription service.

User-Generated 111

User-Generated Product 111

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Buffer Marketing

JANUARY 23, 2025

💡 Schedule your YouTube Shorts directly in Buffer → Instagram Reels Best if you love using trendy effects and music in your videos Instagram Reels has been one of TikTok’s fiercest competitors since its launch in 2020. With over 300 million monthly active users, RedNote offers a highly engaged niche audience.

Thought Leadership 111

Thought Leadership Fashion Energy Food 111

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Jeff Bullas

MARCH 12, 2023

TokUpgrade If you are one of those people that want to set something up once and then get on with your life, TokUpgrade is the product for you. Ektor If you have the time to use a TikTok bot that will reflect exactly the data you input, Ektor may well be the product for you. Try Useviral now #2. Try Tok Growth Here. #7.

Target Market 336

Target Market Management Market Segmentation Analytics 336

Hubspot Marketing

JUNE 26, 2025

Their product is tremendous in the world of payment processing, but this ad makes no sense. In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. Do you ever look at an ad and wonder, “What on earth does that mean?”

Non-Profit 96

Non-Profit Branding Health Price 96

Martech

AUGUST 5, 2024

This negative association diminishes brand value and makes consumers wary of the advertised products or services. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. Brand suitability issues: Ads appearing on MFA sites harm brand perception by being associated with low-quality, irrelevant content.

User-Generated 119

User-Generated Advertisers Advertising Marketers 119

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. Our original pricing reflected the early stage of this product and has remained unchanged for the last four years.

Price 112

Price Management Brand Management Communications 112

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. of total revenue, down from a high of 11% in 2020 and 9.1% This is not a widespread move yet, but I see more companies taking their eyes off the ball, and I am concerned. We could see that email marketing was our saving grace.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. For example, AI might suggest that a product discount will drive higher conversions. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 trillion USB sticks.

Transform 104

Transform CRM Analytics eCommerce 104

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

Welcome Software

OCTOBER 2, 2024

B2B SALES CASE STUDY: Cuisinart Accelerates Direct-to-Consumer Online Sales Historically, Cuisinart sold products mainly through brick-and-mortar and online partners like Macy’s and Wayfair. In 2020, COVID-19-driven store closures expedited Cuisinart’s goal of adding direct-to-consumer e-commerce.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Martech

MAY 9, 2025

Last year’s lanscape saw a massive explosion of AI-native products that surged after the release of ChatGPT. But two-thirds of the churn from 2024 to 2025 consisted of tools from the previous decade, 2010 to 2020. churn rate). A PDF copy of the 2025 Martech Landscape graphic with all 15,384 logos is available for download.

Product 86

Product Marketers Marketing 86

Jeff Bullas

JANUARY 11, 2023

The invisible virus that emerged in 2020. A messy routine : Being productive requires routine. It’s important to stay organized and manage your time effectively in order to stay productive and meet your deadlines. This may require things like creating a daily schedule or using productivity tools to stay on track.

Transform 299

Transform Health Law Food 299

Hubspot Marketing

OCTOBER 1, 2022

For Example: This rare mix of productivity and ambition sets a great example for the rest of the team. Do the examples you've detailed reveal that person is hard-working? Great for team morale? Connect their accomplishments with their attributes. End with a note about the personal aspect of working with them.

Copywriting 138

Copywriting Management Communications Education 138

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Over half (53%) of shoppers are interested in using AI to find products. Use AI to power product recommendations and tailored promotions. . Email: Business email address Sign me up! Processing.

Shoppers 70

Shoppers Retail Price Promotion 70

Buffer Marketing

NOVEMBER 12, 2024

Let creators integrate your brand or product into their content, not the other way around.      After she started building a following as a chronic illness and women's empowerment advocate, Gigi began reviewing products from that lens.

Branding 108

Branding Health Product Management 108

Welcome Software

OCTOBER 2, 2024

Benefits of online purchasing for replenishment orders Online purchasing offers several advantages for lower consideration replenishment orders: Time Savings: Buyers can quickly reorder products with just a few clicks, thanks to stored purchase information. Imagery: Great product images are a game-changer.

Manufacturing 72

Manufacturing eCommerce Shoppers Product 72

Martech

MAY 8, 2025

The company’s carefully crafted integration architecture had hardwired their 2020 organizational structure into the technology. One CMO did this by having sales, IT, customer service and product leaders get together for a two-day offsite. It happens all the time. Their only agenda?

Transform 105

Transform CMO Retail Customer Journey 105

Martech

FEBRUARY 26, 2025

This is especially true of data on product usage and customer feedback from social media and review sites. There’s also a gap between collecting data and using it to improve marketing, sales, service, and product development. But CRMs are only one issue identified in the report.

Transform 61

Transform CRM Product Customer 61

Sprout Social

AUGUST 10, 2022

With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. Helps promote your improved products. — Jason Schreier (@jasonschreier) December 18, 2020. billion in 2020 , from $714 million in 201.9

PR 142

PR Influencer Marketing Marketers Marketing 142

Search Engine Land

JULY 8, 2024

May 27, 2020: Google Search Console adds Core Web Vitals report. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page. Currently, Google only supports product snippets for pages with one product.

SEO 106

SEO Transform Health eCommerce 106

Search Engine Land

MARCH 15, 2023

Product reviews update. As a reminder, the February 2023 product reviews update just finished rolling out, it started on Feb. Before that, we had the December 2020 core update , which was very big , bigger than the May 2020 core update , and that update was also big and broad and took a couple of weeks to fully roll out.

SEO 143

SEO Analytics Product 143