Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. to 23.2% , according to The CMO Survey. Victor (@just4victor) July 27, 2021.

Management 126

Management Social Media Marketing Education Communications 126

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 127

Analytics Marketers Marketing Transform 127

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. SmartInsights) Leading marketers are 1.6

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Welcome Software

MARCH 15, 2022

Bringing informative and relevant content to audiences is a top priority for marketers. Yet, lifecycles for go-to-market assets tend to lag behind the demands of consumers. In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year.

Transform 52

Transform Marketing Marketers CMO 52

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge.

Customer 100

Customer CMO Customer Journey Non-Profit 100