Litmus
OCTOBER 5, 2021
Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.
Marketing Insider Group
NOVEMBER 16, 2021
I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay.
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On24- CMO Confessions
MARCH 18, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.
Martech
JULY 22, 2021
In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. And in the first four months of 2021, Place Exchange had already matched the sales of the previous year, he added. Former Salesforce CMO Buscemi joins Clari Board.
Sprout Social
SEPTEMBER 8, 2020
Hi [insert team member name here], I just signed up for Sprout Summit: The Social Marketer’s Map for 2021 on September 30 and would love for you to join me. This half-day, virtual event features an impressive line-up of industry pros ready to share actionable tips and strategies for navigating 2021’s unknowns.
Hootsuite
AUGUST 25, 2021
This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. to 23.2% , according to The CMO Survey. Victor (@just4victor) July 27, 2021.
Marketing Insider Group
NOVEMBER 10, 2020
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?
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