Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. Cross-channel data.

Customer Journey 117

Customer Journey Analytics Customer Marketing 117

Backlinko

MARCH 11, 2024

This section presents key statistics to show market automation market revenues, top players in the industry and expected budget changes on automation among marketers. Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion 2022 $5.19

Customer Journey 119

Customer Journey Marketing Automation Platform Marketing Marketers 119

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey?

Customer Journey 117

Customer Journey Marketing Automation Platform CRM User-Generated 117

Use Insider

JANUARY 9, 2025

Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. It initially focused on mobile marketing channels such as SMS, push notifications, and in-app messaging.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Use Insider

JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Appboy rebranded to Braze in 2017 and went public in 2021. Build automated flows and omnichannel campaigns with a simple customer journey builder.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Martech

APRIL 5, 2022

In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Marketing attribution has the potential to address this need.

Customer 111

Customer CMO Customer Journey Non-Profit 111