Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 Stats roundup: Online grocery post-Covid-19. UK online clothing sales expected to overtake in-store in 2022.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. OK, but first, why even bother?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. How are Marketing Budgets Changing? Marketers have a high workload with no relief in sight.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 market share.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Econsultancy

MARCH 4, 2022

trillion globally by 2026. A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 trillion in 2021 – a growth rate of 55%. Amazon’s UK sales jumped 20% in 2021, up 82% on pre-pandemic levels.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98