Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion in 2021. So, it's no surprise that AI marketing automation is here to stay.

Food 124

Food Marketing Marketers CRM 124

Martech

SEPTEMBER 1, 2021

How marketing ops pros are shaping the future of the marketing technology landscape , featuring Darrell Alfonso, Global Marketing Operations, Amazon Web Services. How A/B/n split testing in email can power brand-wide success , featuring Kath Pay, CEO, Holistic Email Marketing. And that’s not all.

Customer loyalty 90

Customer loyalty Health Global Marketing Email Marketing 90

Marketing Insider Group

FEBRUARY 11, 2021

If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months. You’ll have to find new ways to bring in engagement and capitalize on search intent in 2021. Growing Social Media.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Download Enterprise Account-Based Marketing Platforms: A Marketer’s Guide. What it is.

Direct Mail 117

Direct Mail Customer Acquisition Marketing Marketers 117

Martech

DECEMBER 10, 2021

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. 54% of global marketers found that increasing personalization efforts led to more engagement with consumers.

Customer 97

Customer Transform Global Marketing Customer Journey 97

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. Marketing AI Statistics Marketers are leveraging the technology for their own business strategy.

Marketing 123

Marketing Marketers Global Marketing Advertising 123

Search Engine Land

JANUARY 6, 2023

Meta and other platforms also suffered from Apple’s iOS14 update in 2021, which required apps on its devices to ask users if they wanted to be tracked. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

COS 94

COS Retail Advertising Advertisers 94

Zumvu

DECEMBER 13, 2021

The total size of the cloud Software-as-a-Service (SaaS) global market is expected to reach 145 billion U.S. dollars by the end of 2021.

Product 52

Product Global Marketing Marketing Marketers 52

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 128

Analytics Marketing Marketers Transform 128

Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit. Adidas began their metaverse journey in February of 2021. Image: DPAA. Here are the steps Adidas has taken so far.

User-Generated 136

User-Generated Global Marketing Branding Marketing Strategy 136

Sprout Social

SEPTEMBER 8, 2020

Hi [insert team member name here], I just signed up for Sprout Summit: The Social Marketer’s Map for 2021 on September 30 and would love for you to join me. This half-day, virtual event features an impressive line-up of industry pros ready to share actionable tips and strategies for navigating 2021’s unknowns.

Transform 131

Transform CMO Education Global Marketing 131

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Matt Mullins, senior director of global marketing operations and technology at Tenable, says, “we need to make our demand strategies work smarter, not harder.

Direct Mail 109

Direct Mail Global Marketing Management Customer 109

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Nathan Allebach (@nathanallebach) July 26, 2021. Jon-Stephen Stansel (@jsstansel) July 27, 2021. Victor (@just4victor) July 27, 2021. Nick (@AtNickMartin) August 17, 2021.

Management 126

Management Social Media Marketing Education Communications 126

Hubspot Marketing

DECEMBER 26, 2022

Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3 billion in 2021, with nearly 62% of senior industry experts using a data-sharing solution to support their teams' marketing and advertising efforts. Image Source. Image Source.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketing 142

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. million in 2021. billion in 2021 to $32.6

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. And in the first four months of 2021, Place Exchange had already matched the sales of the previous year, he added. Darrell Alfonso , Global Marketing Operations Manager, AWS.

CMO 109

CMO Customer Journey Non-Profit Advertising 109

Hubspot Marketing

NOVEMBER 15, 2022

About this Data: These insights are based on data aggregated from 158,000 + HubSpot customers globally between July 2021 and October 2022. In 2021, many regions were still at least partially quarantined due to COVID-19. A Crisis of Disconnection: 3 Business Trends Stifling Business Growth in 2022.

Manufacturing 89

Manufacturing Health Education Inbound Marketing 89

Econsultancy

MARCH 4, 2022

trillion globally by 2026. A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 trillion in 2021 – a growth rate of 55%. Amazon’s UK sales jumped 20% in 2021, up 82% on pre-pandemic levels.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Martech

OCTOBER 18, 2022

They really don’t delineate between that anymore,” Adidas VP global marketing Erika Wykes-Sneyd, “so that blurring area of virtual space is what is coming next – with this new wave of the metaverse, which includes everything from augmented reality, virtual reality, cryptocurrency, blockchain, NFTs and so on.”.

Gen Z 110

Gen Z Retail Transform Advertising 110

Martech

JULY 22, 2022

One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Customer Journey 88

Customer Journey Customer Analytics Global Marketing 88

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Hubspot Marketing

JUNE 27, 2022

This year, we wanted to learn more about how marketers approach video marketing , including the strategies they leverage, the returns they get, and the amount they invest. We surveyed over 500+ global marketers and here’s what we discovered. August 10, 2021. just sayin’ ???????… Hire student and amateur talent.

Video Marketing 103

Video Marketing Branding User-Generated Marketing 103

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. According to an October 2021 report  from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 Farfetch’s two-year GMV growth reaches 97% in Q3 2021. Stats roundup: Online grocery post-Covid-19.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Litmus

OCTOBER 5, 2021

According to Forrester’s 2021 Global Marketing Survey , “71% of respondents agreed that buyers expect an experience that is personalized to their needs and preferences, and 74% agree that buyers expect an immediate response to their questions.”.

CMO 96

CMO Transform B2C Marketing 96

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

Advertising 96

Advertising Advertisers Food User-Generated 96

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% of company revenue in 2021 to 9.5%

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. OK, but first, why even bother?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

APRIL 22, 2021

These insights might just reveal a gap in the market or new opportunity to create something new for your customers. Marketing creative. In October of 2020, Hilton announced its global marketing campaign, “To New Memories.” — Alex Holley (@AlexHolleyFOX29) March 2, 2021.

Promotion 124

Promotion Global Marketing Branding Product 124

Econsultancy

FEBRUARY 8, 2022

If 2020 and 2021 saw technology as a great enabler, 2022 will see it become truly transformational. Trust, expertise, credibility, quality and the ability to serve global markets. What can be achieved in person that cannot be achieved digitally?

Customer 58

Customer Pharmaceutical Transform PR 58

Jeff Bullas

DECEMBER 7, 2022

However, despite all this activity, only around 7-10% of all payments in Africa were electronic in 2021, thereby signifying a major growth opportunity especially when digital infrastructure by companies such as Econet Global and being built at a record pace across the continent. This is the lowest-hanging fruit of the African market.

Health 202

Health Non-Profit Food Energy 202

Pam Didner

AUGUST 4, 2021

Here’s more from Forbes on defining goals as well as developing holistic working strategies for your marketing team in 2021. And if you want a collaborative effort, how can you guide everyone through the process for an ideal end product? Define performance indicators at an individual level or at a project/campaign level.

Marketing 120

Marketing Marketers Customer Journey Promotion 120

Martech

OCTOBER 14, 2021

One in four people that responded to a Deloitte global consumer survey last year strongly agreed that they walked away from brands they believe acted in self-interest. Additionally, customers are increasingly seeking out businesses whose values align with their own, such as those that commit to addressing systemic racism and inequality.

Customer Journey 108

Customer Journey Analytics Customer Marketing 108

Search Engine Land

JANUARY 24, 2023

There’s a perception that most everyone uses Google as their search engine of choice, Askew said, when in reality 724 million monthly unique desktop searchers globally on the Microsoft Search Network in December 2021 (according to comscore Search): “A client asked ‘do people even use Microsoft’s search engine?’

Branding 93

Branding Price Advertising Advertisers 93

Pam Didner

SEPTEMBER 8, 2021

Here are several relevant webinars you may find useful: How Can Marketing Support Sales in A Changing Environment. Next-Level Marketing Strategy Guide for 2021 [Step-by-Step]. How to Create a Messaging Framework that Resonates. Here is the slide: Create a checklist in each category.

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Welcome Software

AUGUST 9, 2022

Marketers consider Facebook, Instagram and LinkedIn as their company’s most crucial social media platforms. In September 2021, TikTok surpassed one billion users. At 51%, Facebook is the most popular social media platform for making purchases , followed by Instagram, with 47%. What do these figures tell us? Not necessarily.

Market Trends 40

Market Trends Shoppers Marketing Marketers 40