Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. ” Get MarTech! In your inbox.

Marketing Automation Platform 133

Marketing Automation Platform CRM Marketing Marketers 133

Martech

JULY 1, 2022

Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous year’s survey. SEO and email are runners up.

CRM 103

CRM Marketing Automation Platform SEO Digital Marketing 103

Martech

JANUARY 3, 2022

It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M. The site also listed more than 15,000 open positions for marketing operations professionals at that time.

Transform 122

Transform CMO Marketing Automation Platform Marketing 122

Hubspot Marketing

JUNE 24, 2024

Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement.

Email Marketing 121

Email Marketing Inbound Marketing Shoppers Marketing 121

Martech

JULY 23, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” In the end, selecting technology better means selecting better-fitting technology.

Transform 128

Transform Manufacturing Advertisers Advertising 128