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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

So, Avis took this to heart and decided to flaunt their second-place ranking, showing that they were still among the best but just shy of perfection. It boils down to the idea that if people seem too perfect, they’re not as easily liked. But if they make a mistake, they become a little more human like the rest of us, and thus more attractive.

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This behavioral science principle can make your billboard go viral, here’s how

Hubspot Marketing

The study took place in Mauritius during the Hindu festival of Thaipusam. Dracula Back in 2021, I attended a New Year’s Eve party in South London. Costly Signaling Example Costly signaling goes beyond textbooks and can be seen in the real world. In my opinion, they did a phenomenal job of demonstrating value through their expense.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. This demonstrates how this is an integral and comprehensive process. Brand positioning or brand awareness?

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This day in search marketing history: February 25

Search Engine Land

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.