2021 New Markets Target Market 
Search Engine Land
DECEMBER 13, 2022
Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Entering a new market or going global comes with potentially significant rewards and considerable risks. See terms.
Martech
APRIL 27, 2022
This approach seeks to predict influence customer behavior to create a more informed (and targeted) marketing campaign. It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services.
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CXL
FEBRUARY 3, 2022
It can also be helpful for startups looking to expand without the resources to branch out beyond their existing target markets. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Market development. Image source. Diversification.
Content Marketing Institute
NOVEMBER 22, 2017
Ann didn’t start to work with more affluent clients, write bigger cases, or expand her target market … Ann focused on improving her execution by doing what she had already been doing, just doing it more steadily … without working longer hours. The Content Marketing Book of Answers: Managing Your Content.
Businesses Grow
AUGUST 14, 2023
Result: As an AI language model, I don’t have access to real-time data, and my knowledge is limited to information available up to September 2021. This comes from B2B marketing consultant Aaron Hassen and his son Andrew. Andrew then asked, Pretend you are a marketing strategy consultant.
Duct Tape Marketing
JUNE 22, 2021
How to Use Social Media Strategically in 2021 written by John Jantsch read more at Duct Tape Marketing. Social media hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, so let’s talk about how to use it in 2021. Just like every other facet of marketing — social media needs a strategy too.
Martech
NOVEMBER 18, 2022
For instance, when Kia changed its logo in 2021, many assumed that was the extent of the rebranding efforts. It was meant to “signify the automaker’s bold transformation and all-new brand purpose,” according to Kia’s press release at the time. Take Kia’s 2021 rebrand as an example again.
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