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How We Reimagined the Hootsuite Office for the Future of Work [Photos]

Hootsuite

To get started, we’ve put our people first and implemented flexible work environments and access to benefits and resources necessary to promote a culture of empathy and belonging—centered around mental health and wellness. Our founder Ryan Holmes rode the early wave of social media management back in 2008, and the rest is history.

Health 136
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Content marketing: What it is and why marketers should care

Martech

But paid content promotion sometimes factors into content marketing – for example, sponsored content on publications or gated content that requires a fee to access. About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report.

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What is customer experience and why does it matter?

Martech

Surveys can give you insight into factors like customer satisfaction scores (CSAT) and Net Promoter Scores (NPS). Customer experience management involves designing ways to ensure customer interactions meet or exceed their expectations. The aim is to promote greater customer satisfaction, loyalty, and advocacy.

Customer 143
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The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

Back in 2021, over half of marketers pivoted their strategy after it went into motion, and 83% of those who pivoted had to change course two to four times in one year. If you’re looking to move to a more senior marketing role, we’ll take a look at what you can do to get promoted next.

Marketers 112
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Sprout at AfroTech 2024: Best practices for social media for events

Sprout Social

She encouraged me to attend AfroTech in 2021, when Blavity built the event on a metaverse platform, eXp World Holdings. Chelsey Jordan, Customer Success Manager, Corporate and Black@ Co-lead As our co-leads and internal teams navigated logistics, I began developing a social media event coverage strategy with Sprouts Social Team.

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New feature: Top 5 use cases to deal with Apple Mail Privacy Protection (AMPP)

Welcome Software

Apple Mail Privacy Protection (AMPP) was introduced in September 2021 and since then it is difficult to evaluate the behavior of Apple Mail users accurately because of automatically generated opens. For example, instead of the paragraph with a countdown timer, they would receive a static graphic with the end time of the promotion.

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New feature: Top 5 use cases to deal with Apple Mail Privacy Protection (AMPP)

Welcome Software

Apple Mail Privacy Protection (AMPP) was introduced in September 2021 and since then it is difficult to evaluate the behavior of Apple Mail users accurately because of automatically generated opens. For example, instead of the paragraph with a countdown timer, they would receive a static graphic with the end time of the promotion.