Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. If you sell to Gen Z or even Millennials, it's definitely worth a shot!

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. But in 2023, half of marketers say these goals will change. How are Marketers Performing in 2022?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. in 2022 and 2023 respectively.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 Mobile gaming.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. UK online clothing sales expected to overtake in-store in 2022. In Singapore, 36% of consumers bought apparel from outside of their home market, making it the top global market for cross-border online clothing purchases in 2020, according to analysis.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. UK online clothing sales expected to overtake in-store in 2022. 48% surge in global ecommerce app downloads from Jan-July 2021.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. SEMrush) The U.S.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81