Remove 2022 Remove Gen Z Remove Global Marketing
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. This also rises to 32% among Gen Z.

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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. Digital Shift Q1 2022 Chapter 3 – Expanding Gaming Worlds. billion by 2027, up from 173.7 Mobile gaming.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. market share. SEMrush) The U.S.

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

Stats roundup: the impact of Covid-19 on marketing & advertising. UK online clothing sales expected to overtake in-store in 2022. In Singapore, 36% of consumers bought apparel from outside of their home market, making it the top global market for cross-border online clothing purchases in 2020, according to analysis.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Marketing

monthly active users in 2022. BeReal’s Global Campaign BeReal kicks off a global marketing campaign to find 'The Realest Person on Earth' with a 3-week paid vacation prize. Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019).

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%