Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. million people.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

SEPTEMBER 19, 2022

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. That said, engagement drops significantly for Gen Z audiences. Facebook currently attracts 2.89

Gen Z 131

Gen Z Millennials Social Media Marketing User-Generated 131

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. But, the real story is how it's taken off with Gen Z. Gen Z drove this increase, with their Twitch usage jumping from 13% to 17%.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Martech

JANUARY 29, 2024

Widespread awareness and excitement about these kinds of models grew with the release of ChatGPT toward the end of 2022, touching every point of our online lives. For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. and “What is authenticity?”

Gen Z 100

Gen Z Fashion New Technology Product 100

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 114

Gen Z Millennials eCommerce Social Media Marketing 114

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. Gen Z is becoming a growing generation within the creator economy. Content creators and the creator economy are becoming more integral to the success of marketing campaigns.

Gen Z 85

Gen Z Millennials Inbound Marketing Entertainment 85

Hubspot Marketing

NOVEMBER 1, 2022

In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. They saw it as a platform for Gen-Z to make short, funny videos.

B2C 118

B2C Gen Z Marketing Marketers 118

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2022, 16.7 Episode 2 now has over 823,000 views.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

JULY 22, 2022

These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they might want. Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. How Do Consumers Want to Learn About Products in 2022?

Gen Z 98

Gen Z Product Millennials Retail 98

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. Plus, we'll uncover the shopping differences between generations. The Top Shopping Trends of 2022. Let's dive in. Influencer recommendations matter more than recommendations from friends and family.

Gen Z 115

Gen Z Millennials Retail Price 115

Hubspot Marketing

SEPTEMBER 16, 2022

Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. And data shows Gen-Z is doing the same. August 23, 2022. In August 2022, they tested a feature in which keywords from video comments are highlighted and linked to search results. August 5, 2022.

Gen Z 137

Gen Z Product Place Social Media Marketing 137

TechWyse

MARCH 28, 2023

billion in the fourth quarter and their full-year revenue for 2022 grew by 11%. Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. If you want to appeal to Gen Z, you need to re-evaluate your company’s content marketing strategy.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Spiralytics

JANUARY 31, 2023

million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 billion on podcasts in 2022, which is forecasted to reach and exceed $2.5

Gen Z 133

Gen Z Millennials Transform Marketing 133

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022. Why we care. Launching soon? ” Hints.

Gen Z 115

Gen Z User-Generated eCommerce Influencer Marketing 115

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. This also rises to 32% among Gen Z.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. The Gen Z crowd, in particular, values authenticity over appearing too polished online.

Gen Z 117

Gen Z Market Trends Millennials Marketing 117

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Martech

DECEMBER 29, 2022

The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. In 2022, CTV overtook mobile for global ad impressions. More brands will address Gen Z as co-creators. Brands won’t stop advertising to Gen Z consumers in 2023. Get MarTech! In your inbox.

Gen Z 114

Gen Z Advertising Advertisers Transform 114

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. Live videos. Bridgerton, anyone?

Gen Z 139

Gen Z Promotion Shoppers Energy 139

Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Best Time to Post on Instagram.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Search Engine Land

JULY 5, 2023

Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). ” It then compared 5,638 responses received between June 6 and 26 to 4,643 responses from August 2022. Amazon and Google reign. Additional context.

eCommerce 97

eCommerce Gen Z Shoppers Millennials 97

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. This makes mobile gaming advertising 3.2

Gen Z 119

Gen Z Advertising Advertisers Millennials 119

Search Engine Land

NOVEMBER 9, 2023

Google’s worldwide search market share, according to StatCounter : October 2023: 91.53% October 2022: 92.34% This is Google’s lowest global search market share in the past 12 months. But TikTok is a platform Google has acknowledged as a threat to Search (also, Gen Z women prefer TikTok to Google ). Relatively stable.

Search Marketers 118

Search Marketers Gen Z Marketing Marketers 118

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Calvyn Lee Blog

JANUARY 28, 2023

This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies. Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S. Why we care.

Gen Z 107

Gen Z Millennials Branding Customer loyalty 107

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Last year’s trends back up the high expectations for this year’s post-holiday shopping. moms consider themselves gamers. Get MarTech!

Gen Z 112

Gen Z Shoppers Food Marketing Plan 112

Hubspot Marketing

APRIL 11, 2022

Why Brands Need to Be on TikTok in 2022. Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. How The TikTok Algorithm Works in 2022. Let's be honest.

Gen Z 105

Gen Z Transform Entertainment Customer Journey 105

Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on. Twitter Shops launched in March 2022. Forty-seven percent were unable to find information about a product’s accessibility features.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Also, be mindful of generational differences if your target audience is primarily part of a specific generation.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

NOVEMBER 16, 2023

According to a Mastercard analysis we ran with BCG from October 2022 through January, 46% of U.S. consumer holiday spending occurred between Cyber Monday and Christmas Eve in 2022. Gen Z-ers had even more left to complete than other generations. [4] So what’s driving consumer demand in December and January?

Shoppers 101

Shoppers Gen Z Branding Retail 101

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. 20 PR statistics you can’t ignore in 2022. Here are 20 PR statistics to keep in mind as you navigate through 2022. Strategizing for better communication in 2022. Public relations through a new lens.

Communications 108

Communications PR Gen Z Analytics 108

Hubspot Marketing

OCTOBER 3, 2022

Gen Z is discovering and buying products on social media more than any other generation. between January and May of 2022. Marketers say that TikTok is the second most effective platform for video content. HubSpot Blog ). 36% of consumers want to learn about products through short-form videos like TikToks or Reels.

Gen Z 128

Gen Z Advertising Advertisers User-Generated 128

Rock Content

APRIL 11, 2023

The State of Consumer Trends , a study conducted by Hubspot Blog Research, has discovered the latest consumer trends, preferences, and behaviors that have shifted from May 2022 until now. And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S.,

Gen Z 73

Gen Z Marketing Strategy Millennials User-Generated 73