Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. 89% of social media marketers say social search is important to their overall social strategy, and they rate Instagram, Facebook, and YouTube are the platforms with the best search capabilities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Trends Marketing Leaders are Following.

Inbound Marketing 135

Inbound Marketing Social Media Marketing Influencer Marketing B2C 135

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. 53% of marketers said they plan on working with micro-influencers in 2023. percent of influencers. followers on Instagram.

Influencer Marketing 140

Influencer Marketing Retail Fashion Global Marketing 140

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 109

Thought Leadership Marketers Marketing B2C 109

Digital Marketer

DECEMBER 19, 2022

According to Insider Intelligence , US ecommerce sales are predicted to pass $1 trillion in 2022. The fact that the global market size of ecommerce continues to grow reflects these changes. Omnichannel marketing. Global reach. Social & influencer marketing. Marketing on the go.

Transform 82

Transform eCommerce Retail Entertainment 82