Remove 2022 Remove Influencer Marketing Remove Millennials Remove Promotion
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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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81 Social Commerce Stats Marketers Should Know in 2023

Hubspot Marketing

dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 118
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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. minutes a day on Instagram in 2022.

Gen Z 145
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5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]

Hubspot Marketing

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement.

Gen Z 123
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Digital Marketing Trends for 2023

Spiralytics

In a 2022 survey , half of the businesses worldwide have implemented AI in at least one business area. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Global influencer marketing was valued at $16.4 billion in 2022.

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11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

Hubspot Marketing

Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon. As of June 2022, YouTube Shorts has amassed 1.5

Gen Z 117