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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. In fact, it's nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. But in 2022, things have changed. In short, users are engaged.

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Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]

Hubspot Marketing

of users are over 50. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. billion monthly users , more than any other social platform. billion monthly users , more than any other social platform. Facebook currently attracts 2.89

Gen Z 140
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80+ Instagram Stats You Need to Know in 2023

Hubspot Marketing

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. minutes a day on Instagram in 2022.

Gen Z 145
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31 Influencer Marketing Stats to Know in 2023

Hubspot Marketing

31 Influencer Marketing Stats to Know in 2023. The Influencer Marketing Landscape. In 2022, the influencer market in the U.S. 1 in 4 marketers currently leverage influencer marketing. 72% of Gen Z and Millennials follow influencers on social media. In 2022, the influencer market in the U.S.

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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 109
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.