Remove 2023 Remove Brand Management Remove PR
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Brand safety is BS (until it’s not)

Martech

For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. ChatGPT is your PR intern.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

consumers from Salsify , 46% of shoppers will pay more for a brand they trust. This consumer behavior has paved the way for roles in brand management and public relations. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers.

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Unlocking org-wide impact: The benefits of a social media center of excellence

Sprout Social

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. It leads to a stronger brand presence, increased audience engagement and ensures alignment between social and business objectives. For example, they create social media company policies and brand safety guidelines.

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How to address the top reputation issues impacting brands today

Search Engine Land

By comparison, 49,000 articles written about Boeing’s safety issues got 829,900 social media interactions from June 8, 2023, to June 7, 2024. Since then, Google has rolled out the October 2023 spam update , released the March 2024 spam update and unleashed the June 2024 spam update. That was more than a dozen a day.

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Webinar marketing guide: How to boost leads and revenue with webinars

Unbounce

Former consultant, agency hired-gun, brand manager and tech community organizer, Georgiana’s been cracking integrated web marketing across search, ecommerce, copy, email, social, product, analytics and usability for over 14 years. 17 minute read Landing pages How to create a landing page in 10 easy steps September 1, 2023.