Remove 2023 Remove Market Research Remove User-Generated Remove Video Marketing
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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 87
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8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

Digital Marketer

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

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10 Best B2C Marketing Strategies for 2023 and Beyond

Exposure Ninja

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses.

B2C 52
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What Are Lead Magnets in Marketing?

Exposure Ninja

Sometimes it’s hard to know what to prioritise for your marketing strategy for the next year or more. You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority. Actually, lead generation is a marketing fundamental. Overwhelmed by Marketing Tasks?

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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

When you consider that 87% of video marketers say video gives them a good return on their investment — and that people are twice as likely to share video content with their friends than any other type of content — it makes sense to incorporate a digital element. These campaigns can take an integrated approach.