Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Hubspot Marketing

DECEMBER 19, 2023

This year, global social media users swelled to a record-breaking 4.9 It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. Social media is big business. One recent report valued the industry at a whopping $231 billion.

User-Generated 99

User-Generated Marketing Marketers Social Media Marketing 99

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. unique users in the UK.

Influencer Marketing 94

Influencer Marketing User-Generated Key Performance Indicator Analytics 94

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Plans start at $99 per month. Pricing: Bit.ly

Price 71

Price Social Media Marketing CRM eCommerce 71

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. Two things we all love, right?

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Hubspot Marketing

MARCH 14, 2023

ChatGPT has skyrocketed in popularity — it grew to 1M users in just five days. ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes. Machines use data from every conversation to build knowledge and generate more accurate responses.

User-Generated 91

User-Generated eCommerce Market Research Marketing Strategy 91

Search Engine Land

MARCH 1, 2023

This is the fifth article in our series on why video game advertising is a huge opportunity for brands in 2023. Conversion Rate Conversion rate measures the percentage of users who clicked on an ad and then went on to perform a desired action, such as downloading a game or making an in-game purchase.

Non-Profit 90

Non-Profit User-Generated Advertising Advertisers 90

Rock Content

NOVEMBER 14, 2023

Social media platform X, formerly known as Twitter , has already started testing this billing model with X users in New Zealand and the Philippines. A fee of $1 is charged for new users who want access to the platform. According to the blog, the subscription will only cover ads run by TikTok and not influencer marketing campaigns.

User-Generated 73

User-Generated Advertising Advertisers Influencer Marketing 73

Hubspot Marketing

SEPTEMBER 12, 2022

However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Who is Gen Alpha?

Gen Z 127

Gen Z Millennials Fashion Manufacturing 127

Hubspot Marketing

JANUARY 20, 2023

Invest in user experience insight tools to monitor user behavior. Estimated cost: $150 User experience insight tools help you see how your audience interacts with your website. You can use social media or industry-specific communities for research to understand your users’ pain points. Conduct a usability test.

eBook 141

eBook CRM User-Generated Marketing 141

Buffer Marketing

JULY 31, 2023

Start a social media content series Running a series can be a really fun way to keep your audience engaged, helps you generate more content, and can bring in new followers. The authenticity that comes with user-generated content can’t be beat, and sharing this kind of content is a great way to build trust with your audience.

User-Generated 93

User-Generated Social Media Marketing Energy Marketing Strategy 93

Scoop.it!

AUGUST 10, 2023

Source Having an efficient and effective architecture in place is not only important for user navigation, but it’s imperative when you’re working with an SEO expert to improve your ranking. This will also help your users navigate quickly and efficiently. Not to mention that it’s all tied to the proper functioning of your website.

User-Generated 77

User-Generated SEO Market Trends CRM 77

Sprout Social

SEPTEMBER 11, 2023

Using generative AI tools like ChatGPT has become commonplace today. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment. It analyzes and generates both audio and text data. The most common application of NLG is machine-generated text for content creation.

Transform 104

Transform User-Generated Health Branding 104

Rock Content

APRIL 27, 2023

Just tried #AgentGPT and asked it to… pic.twitter.com/ywFhtjxjYD — Daniel Kraft, MD (@daniel_kraft) April 12, 2023 If you’ve spent much time using large language models (LLM) like ChatGPT, you’re also aware of their biggest collective drawback. Still early but very impressive with many health and biomedicine applications.

Digital Marketing 72

Digital Marketing User-Generated Health Marketing 72

Sprout Social

FEBRUARY 19, 2024

This is a crucial advantage, considering 44% of business leaders think sentiment analysis is critical in understanding consumer behavior and are already using it to guide their strategies, according to our 2023 State of Social Media Report. These insights help brands personalize content for marketing and advertising.

Marketing Strategy 99

Marketing Strategy Manufacturing PR Marketing 99

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 81

Transform Marketing Marketers User-Generated 81

Hubspot Marketing

JUNE 6, 2023

Warner Bros Pictures: Barbie Movie Selfie Generator The highly anticipated film, Barbie, has been creatively marketed to fans of all ages and backgrounds — through unique trailers and immersive generative AI that let you become your own Barbie doll cover. Inclusion is key.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Marketing Insider Group

JULY 25, 2023

Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! Remember that you should only use AI products for ideas in generating your own work. You can generate quick templates from information from the top search engine results pages. Ding, ding, ding!

Copywriting 69

Copywriting User-Generated Price CRM 69

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 73

Global Marketing Marketing Strategy SEO User-Generated 73

Welcome Software

JANUARY 12, 2024

Augmentation for other core strategic skills : Data analysis with a co-pilot makes it so much easier to stay creative without missing a beat from all the data my strategy generates. And lately, AI-generated content is also becoming a bit of a distraction in its own way. Read more about copy generators for Web Experimentation.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Unbounce

MARCH 8, 2024

They help identify barriers to conversions, improve user experiences, test hypotheses , gather feedback, and measure results. These days, most of the CRO tools on the market can be integrated with the tech stack you already have—CMS, CRM, social media, and more—so they can provide you with a more seamless optimization experience.

Transform 52

Transform Analytics Copywriting Marketing 52

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history , reaching 100 million daily active users within two months of launch.

Customer 78

Customer Transform User-Generated Retail 78

Hootsuite

AUGUST 14, 2023

We’re here to help play matchmaker, with this list of the best Later alternatives and Later competitors on the market in 2023. Buffer allows users to plan and publish posts across multiple social media marketing platforms, including Twitter, Facebook, LinkedIn, and Instagram — all the biggies. 1 Social Media Tool Create.

Price 67

Price User-Generated Analytics Key Performance Indicator 67

Welcome Software

MAY 31, 2023

So, use generative AI like a friend that can support your ideas, help you build them faster, and do more with a smaller team. ChatGPT What you can do with Microsoft’s AI tool: Generate compelling marketing copy. Conduct market research for insights. Ask AI to generate alternatives. and more.

Price 40

Price User-Generated Copywriting Marketing 40

Search Engine Land

DECEMBER 8, 2022

Here’s what else you may have done wrong and how you can practice actual SEO that benefits real-world users. If you do keyword stuffing in 2023 or beyond, you are embarrassing yourself and the whole SEO industry. Proper SEO involves findability and ensures that all users find what they want on the website. Thin content?

SEO 95

SEO User-Generated Market Research New Technology 95

Econsultancy

FEBRUARY 23, 2022

Gamers will make up more than half the population of Europe by 2023. It forecasts that the gamer population of Europe will jump to more than 351 million by 2023, with gamers making up more than half of the continent’s population. for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Welcome Software

JANUARY 12, 2024

Augmentation for other core strategic skills : Data analysis with a co-pilot makes it so much easier to stay creative without missing a beat from all the data my strategy generates. And lately, AI-generated content is also becoming a bit of a distraction in its own way. Read more about copy generators for Web Experimentation.

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Neil Patel

OCTOBER 26, 2020

trillion by 2023. You want your consulting team to be able to generate the same results for you. They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website.

eCommerce 133

eCommerce Retail Shoppers User-Generated 133

Exposure Ninja

OCTOBER 17, 2023

Sometimes it’s hard to know what to prioritise for your marketing strategy for the next year or more. You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority. Actually, lead generation is a marketing fundamental. Overwhelmed by Marketing Tasks?

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Marketing metrics are your own personal data that are part of your market research. ROAS is total revenue generated by the ad.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Neil Patel

MARCH 24, 2021

Does that mean music marketing is dead? By the end of 2023, global revenue is projected to surpass $65 billion. Creating an EPK and sending it out to publications, bloggers, radio stations, playlist curators, venues, record labels, festivals, and more can make it easier to secure bookings and generate buzz around your act.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Ariyh

DECEMBER 5, 2022

This is a 3min practical summary of a scientific study 🎓 Join 15,119 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Planning for 2023? Use them to improve your user experience, and get better results.

Non-Profit 52

Non-Profit Real Estate Price Copywriting 52

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Marketing can be confusing and overwhelming. There are so many marketing terms for things, that all sound like the same thing. I’ll say it over and over again.

CRM 60

CRM Marketing Marketers User-Generated 60

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Econsultancy

MARCH 4, 2022

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021, up from just under 85 billion in 2020.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform 126

Transform User-Generated Customer Journey Branding 126

Kevin Indig

JUNE 26, 2023

Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. Google’s goal is to answer the user's question. Conversion Optimization, or CRO, is the craft of completing user journeys. Other conversions are soft , i.e., users engage with something.

User-Generated 91

User-Generated Price SEO Product 91