Remove 2024 Remove B2C Remove Marketing Automation Platform
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Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

Chief Martec

(As a little bonus for taking the survey, you’ll receive a special edition of our marketing technology landscape graphic that focuses exclusively on the thousands of AI martech startups we’ve cataloged over the past year.) 31% replaced their core marketing automation platform. 22% replaced their CRM.

B2C 118
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Email marketers sharpen deliverability tactics at MailCon

Martech

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Image: MailCon. Processing.

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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

There are 2,489 new tools from more than 11,000 candidates, continuing the expansion that followed the genAI shockwave of 2024. Content AI categories like video and content marketing are thriving, with additions far outpacing removals signaling real demand, not just hype. 2024 LangChain, AutoGPT AI Agents Acts independently 44.8%

B2C 78
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Lead generation and marketing automation: How they work together

Martech

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

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15 Key Marketing Automation Statistics

Backlinko

This section presents key statistics to show market automation market revenues, top players in the industry and expected budget changes on automation among marketers. Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion 2024 $6.62

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Your B2C Content Marketing Checklist: Are You Doing These 6 Essentials?

verse.ai

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59
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Integrating marketing with technology: Best of the MarTech Bot

Martech

Specify your industry or target audience: Examples: B2B marketing might focus on using technology to generate qualified leads and nurture relationships. B2C marketing might focus on using technology to personalize the customer experience and drive sales.