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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

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The rise of the position-less marketer by Optimove

Martech

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing.

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The rise of the position-less marketer by Optimove

Search Engine Land

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing.

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The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More

Hubspot Marketing

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In In fact, one of the people she looks to for inspiration is previous marketing master Greg Fass of Liquid Death.) Where can you stand out?

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