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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

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How to Scale Your Website’s Revenue in 2024

Exposure Ninja

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

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How to Scale Your Website’s Revenue in 2024

Exposure Ninja

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more.

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12 must-read CRO case studies to inspire your next campaign

Unbounce

Updated on April 16, 2024. The challenge: Drive conversion rates for premium services A key part of Going’s business model is giving users a taste of what the service offers. The company had a hunch that users would love the premium plan if they saw its value for themselves—and be more likely to sign up after the trial.

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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Visual Content.

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Marketing automation software for small business: How to get started

Martech

Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable. Personalization using these tools improves customer engagement.