Remove 2024 Remove Influencer Marketing Remove Market Research
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Although Gen X isn’t easily influenced to purchase things because of social media, 40% of Gen X consumers use Facebook to find and buy products.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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16 influencer marketing platforms to boost your campaigns in 2024

Sprout Social

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

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3 reasons why digital video and CTV are booming in 2024

Martech

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.